SELF-LIT OLED
True darkness brings the light.
LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.

Beauty meets brains.
The brains behind the beauty. Following deep learning advancements, LG's a7 Gen 5 AI Processor uses Foreground and Background Enhancing to maximize the field of depth for outstandingly lifelike image quality.

Infinite Contrast
Dazzling darks, luminous lights.
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Dynamic Tone Mapping
Punchier picture quality.
Dynamic Tone Mapping uses the a7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.

Immersive Surround Sound
Hear them coming in on you.
The a7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.

ThinQ AI & webOS
Television just for you.
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favorite TV series and receive tailored news and sports updates.

Design
Sleek and streamlined.
Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space. Floor Stand and Gallery Stand give you the freedom to place it anywhere while neatly concealing unsightly cables.

True Cinema Experience
Now, you're the main character.
Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart-pounding audio and extraordinary visuals.

Entertainment
All your favorites in one place.
Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix1, Amazon Prime2, and Apple TV+3, plus LG channels4, something exciting is always showing.

Powerful Gameplay
Ready to up your game.
Play on and on. With a 0.1ms response time, you can experience games with no lag between you and your win. Even when the action is fast, jump over to the dedicated Game Dashboard and apply the optimal settings for whatever you play.

Sustainability
Packaged for the planet.
In line with LG's green initiatives, your OLED is boxed with just enough packaging to get to you safely. The recyclable cardboard box and bio-based remote control bag put less pressure on the environment, from production through to disposal.